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Leo Burnett Quotes and Sayings
Quotes by Leo Burnett

May you find great value in these inspirational Leo Burnett Quotes from my large datebase of inspiring quotes and sayings.

What helps people, helps business.
- Leo Burnett

Related topics: Leadership

Creative ideas flourish best in a shop which preserves some spirit of fun.
Nobody is in business for fun, but that does not mean
there cannot be fun in business.
- Leo Burnett

The greatest thing to be achieved in advertising,
in my opinion, is believability, and nothing is more
believable than the product itself.
- Leo Burnett

To swear off making mistakes is very easy.
All you have to do is swear off having ideas.
- Leo Burnett

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Curiosity about life in all of its aspects,
I think, is still the secret of great creative people.
- Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of,
'That's a hell of an ad.'
- Leo Burnett

The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett


 

Fun without sell gets nowhere but sell without fun
tends to become obnoxious.
- Leo Burnett

I am one who believes that one of the greatest dangers
of advertising is not that of misleading people,
but that of boring them to death.
- Leo Burnett

There's no such thing as 'hard sell' and 'soft sell.'
There's only 'smart sell' and 'stupid sell.'
- Leo Burnett

Advertising says to people, 'Here's what we've got.
Here's what it will do for you.
Here's how to get it.'
- Leo Burnett

The secret of all effective advertising is not the
creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

Good advertising does not just circulate information.
It penetrates the public mind with desires and belief.
- Leo Burnett

I regard a great ad as the most beautiful thing in the world.
- Leo Burnett

The work of an advertising agency is warmly and immediately human.
It deals with human needs, wants, dreams and hopes.
Its 'product' cannot be turned out on an assembly line.
- Leo Burnett

Regardless of the moral issue, dishonesty in advertising
has proved very unprofitable.
- Leo Burnett

If you can't turn yourself into your customer,
you probably shouldn't be in the ad writing business at all.
- Leo Burnett

Advertising is the ability to sense,
interpret...
to put the very heart throbs of a business into type,
paper and ink.
- Leo Burnett

There is no such thing as a permanent advertising success.
- Leo Burnett

Plan the sale when you plan the ad.
- Leo Burnett

I have learned that it is far easier to write a speech
about good advertising than it is to write a good ad.
- Leo Burnett

The secret of all effective originality in advertising
is not the creation of new and tricky words and pictures,
but one of putting familiar words and pictures into new relationships.
- Leo Burnett

A good ad which is not run never produces sales.
- Leo Burnett

I have learned to respect ideas, wherever they come from.
Often they come from clients.
Account executives often have big creative ideas,
regardless of what some writers think.
- Leo Burnett

Too many ads that try not to go over the reader's head
end up beneath his notice.
- Leo Burnett

I have learned that trying to guess what the boss or
the client wants is the most debilitating of all influences
in the creation of good advertising.
- Leo Burnett

Anyone who thinks that people can be fooled or pushed
around has an inaccurate and pretty low estimate of people -
and he won't do very well in advertising.
- Leo Burnett

Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.
- Leo Burnett

When you reach for the stars you may not quite get one,
but you won't come up with a handful of mud either.
- Leo Burnett

If you don't get noticed, you don't have anything.
You just have to be noticed, but the art is in getting noticed naturally,
without screaming or without tricks.
- Leo Burnett

A good basic selling idea, involvement and relevancy,
of course, are as important as ever,
but in the advertising din of today,
unless you make yourself noticed and believed,
you ain't got nothin'.
- Leo Burnett

Whether or not the standard of living made possible
by mass production and in turn by mass circulation,
is supported by and filled with the work of us hucksters,
I guess is something that only history can decide.
- Leo Burnett

I have learned that you can't have good advertising without a good client,
that you can't keep a good client without good advertising,
and no client will ever buy better advertising than
he understands or has an appetite for.
- Leo Burnett

He who passively accepts evil is as much involved in it
as he who helps to perpetrate it.
He who accepts evil without protesting against it
is really cooperating with it.
- Martin Luther King, Jr.

Service which is rendered without joy
helps neither the servant nor the served.
But all other pleasures and possessions
pale into nothingness before service
which is rendered in a spirit of joy.
- Mohandas (Mahatma) Gandhi

Learn to do common things uncommonly well;
we must always keep in mind that anything
that helps fill the dinner pail is valuable.
- George Washington Carver

It is not so much our friends' help that helps us,
as the confidence of their help.
- Epicurus

God helps them that help themselves.
- Algernon Sidney

All our knowledge merely helps us to die a more painful
death than animals that know nothing.
- Maurice Maeterlinck

In terms of fitness and battling through cancer,
exercise helps you stay strong physically and mentally.
- Grete Waitz

God, our Creator, has stored within our minds and personalities,
great potential strength and ability.
Prayer helps us tap and develop these powers.
- Abdul Kalam

If the money we donate helps one child or can ease the pain of one parent,
those funds are well spent.
- Carl Karcher

Being a father helps me be more responsible...
you see more things than you've ever seen.
- Kid Rock

The sage does not hoard.
The more he helps others, the more he benefits himself,
Having bestowed all he has on others, he has yet more;
having given all he has to others, he is richer still.
- Lao Tzu

When you have a good mother and no father,
God kind of sits in.
It's not enough, but it helps.
- Dick Gregory

Wise sayings often fall on barren ground,
but a kind word is never thrown away.
- Arthur Helps

I have a need to make these sorts of connections literal sometimes,
and a vehicle often helps to do that.
I have a relationship to car culture.
It isn't really about loving cars.
It's sort of about needing them.
- Matthew Barney

The interest in the supernatural in a very generic
sense and in the spiritual is not in itself a factor
that helps the communication of the Christian faith.
- Karl Lehmann

You can take care of yourself, and God helps those who help themselves.
- James Brown

I felt that I did have the crowd behind me.
That obviously helps a lot.
- Stefan Edberg

What helps me go forward is that I stay receptive,
I feel that anything can happen.
- Anouk Aimee

Bipartisanship helps to avoid extremes and imbalances.
It causes compromises and accommodations.
So let's cooperate.
- Zbigniew Brzezinski

Everything we do helps the new artists in the long run.
- Ice T

The result showed that fortune helps the brave.
- Titus Livius

Every collaboration helps you grow.
With Bowie, it's different every time.
I know how to create settings, unusual aural environments.
That inspires him.
He's very quick.
- Brian Eno

To be candid with you, free agency hurts all sports.
It's great for athletes making an enormous amount of money.
But to say it helps the sports, I don't believe that.
- Jerry West

The H-1B visa program which helps sustain our rapidly
growing economy and also helps meet the health care
needs of families living in rural New Mexico.
- Heather Wilson

Charity is injurious unless it helps the recipient
to become independent of it.
- John D. Rockefeller

I know folks all have a tizzy about it,
but I like a little bourbon of an evening.
It helps me sleep.
I don't much care what they say about it.
- Lillian Gordy Carter

When there's that forgiveness present and compassion,
it just helps you live so much easier.
- Craig T. Nelson

A kleptomaniac is a person who helps himself because he can't help himself.
- Henry Morgan

Using lots of fresh foods, fruits and vegetables,
helps to keep the menu buoyant - I don't know if that's the right word,
but it keeps a balance of freshness and health.
- Sally Schneider

Home - that blessed word, which opens to the human
heart the most perfect glimpse of Heaven,
and helps to carry it thither, as on an angel's wings.
- Lydia M. Child

My family is involved and my wife Brenda is a great,
great writer.
She helps me with the writing of everything and also sings with me.
I owe a lot to Brenda.
- Rick Derringer

Humor is a social lubricant that helps us get over some of the bad spots.
- Steve Allen

You have to go through the falling down in order to learn to walk.
It helps to know that you can survive it.
That's an education in itself.
- Carol Burnett

All experience helps when you write.
- Jerome Lawrence

What really helps a guy to become an action hero today
is the directing of the movie.
All those fast cuts.
- Jean Claude Van Damme

Here once again education is crucial,
it enables children to be become more aware of their
rights and to exercise them in a respectful manner
which helps them shape their own future.
- Carol Bellamy

Any book that helps a child to form a habit of reading,
to make reading one of his deep and continuing needs,
is good for him.
- Maya Angelou

He helps me every day to do my exercises.
Siegfried told me once, 'The one who is a hero is the
one who can hang on just one minute longer.'
- Roy Horn


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